How can companies strike a balance between utilizing technology to streamline customer interactions and maintaining the personal touch that sets them apart from competitors?

Companies can strike a balance by using technology to automate routine tasks and provide self-service options for customers, while also investing in personalized customer service training for employees. They can utilize data analytics to understand customer preferences and tailor interactions accordingly, while still emphasizing the importance of human connection and empathy in customer interactions. By integrating technology with a human touch, companies can provide efficient and personalized customer experiences that differentiate them from competitors.