How can companies effectively balance the use of advanced technology in their internal CX communication tools with the need for maintaining a human touch and personalized customer experiences in today's digital age?

Companies can effectively balance the use of advanced technology in their internal CX communication tools by integrating automation and AI to streamline processes and improve efficiency, while still prioritizing human interaction for personalized customer experiences. This can be achieved by using technology to gather customer data and insights to tailor interactions, but ensuring that there are opportunities for human intervention and personalization when needed. By finding the right balance between technology and human touch, companies can enhance customer satisfaction and loyalty in today's digital age.