How can companies strike a balance between utilizing technology to streamline customer interactions and maintaining a personalized, human touch throughout the customer journey?

Companies can strike a balance by using technology to automate repetitive tasks and gather customer data for personalized interactions. They can also invest in tools like CRM systems to track customer preferences and history. However, it is crucial to ensure that technology enhances, rather than replaces, human interaction by training employees to provide exceptional customer service and empathy. Regularly seeking feedback from customers and adapting strategies accordingly can also help maintain a human touch throughout the customer journey.