How can employees balance utilizing technology to enhance customer interactions while still providing a personalized and human touch in their approach?

Employees can balance utilizing technology to enhance customer interactions by using tools like CRM systems to track customer preferences and history, allowing for more personalized interactions. They can also use automation for routine tasks, freeing up time to focus on building relationships with customers. Additionally, employees should prioritize active listening, empathy, and genuine communication to maintain a human touch in their approach, even when utilizing technology. Striking a balance between technology and human interaction will help employees provide a seamless and personalized customer experience.