In what ways can businesses effectively balance leveraging technology to streamline internal processes with maintaining a personalized and human touch in their interactions with customers?

Businesses can effectively balance leveraging technology by using automation and digital tools to streamline internal processes while still maintaining a personalized touch with customers. This can be achieved by implementing customer relationship management systems that track customer preferences and interactions, allowing for personalized communication. Businesses can also utilize technology to gather customer feedback and tailor their products or services accordingly, creating a more personalized experience. Additionally, training employees to use technology effectively and encouraging them to engage with customers on a personal level can help strike a balance between efficiency and personalized interactions.