How can companies strike a balance between using technology to streamline customer interactions and maintaining the personal touch that sets them apart from competitors?

Companies can strike a balance by leveraging technology to automate routine tasks such as order processing and customer inquiries, allowing employees to focus on building relationships with customers. They can also use data analytics to personalize interactions and anticipate customer needs. Additionally, companies can offer various communication channels such as live chat, social media, and phone support to cater to different customer preferences. Ultimately, training employees to provide exceptional customer service and emphasizing the importance of human connection can help maintain the personal touch that sets them apart from competitors.