How can businesses effectively balance the use of technology with maintaining a personal touch in their customer interactions to foster genuine and meaningful relationships?

Businesses can effectively balance the use of technology with maintaining a personal touch by utilizing customer relationship management (CRM) systems to track customer preferences and interactions. They can also personalize automated messages and responses to make customers feel valued and understood. Additionally, businesses can train their employees to use technology as a tool to enhance, rather than replace, human interactions with customers. By combining technology with genuine empathy and understanding, businesses can foster meaningful relationships with their customers.