How can companies effectively align their internal processes and systems to support a customer-centric culture, and what strategies can they implement to ensure seamless communication and collaboration across departments in order to enhance the overall customer experience?

Companies can effectively align their internal processes and systems to support a customer-centric culture by first establishing clear customer-centric goals and values throughout the organization. They can then implement technology solutions, such as CRM systems, to centralize customer data and facilitate communication across departments. Strategies to ensure seamless communication and collaboration include regular cross-departmental meetings, training programs to educate employees on the importance of a customer-centric approach, and creating a shared understanding of the customer journey to ensure consistency in interactions. By prioritizing collaboration and communication, companies can enhance the overall customer experience and drive customer loyalty.