How can companies strike a balance between utilizing technology to enhance customer interactions and maintaining a human touch in their customer service approach?

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Companies can strike a balance between utilizing technology and maintaining a human touch in customer service by implementing tools like chatbots and AI for efficiency, while still providing opportunities for customers to connect with live representatives when needed. They can also personalize automated interactions to make them feel more human and engaging. Additionally, training employees to effectively use technology and empathize with customers can help bridge the gap between automation and human interaction. Ultimately, companies should prioritize customer preferences and feedback to continuously improve their customer service approach.