How can companies effectively balance the use of technology to enhance customer empowerment while also maintaining a human touch in their customer interactions?

Companies can effectively balance the use of technology and maintain a human touch in customer interactions by leveraging technology to gather data and insights on customer preferences and behavior. This data can then be used to personalize interactions and provide more targeted and relevant customer experiences. Additionally, companies can utilize technology to streamline processes and provide self-service options, while still ensuring that there are opportunities for human interaction when needed. Training employees to effectively use technology and emphasizing the importance of empathy and emotional intelligence in customer interactions can also help maintain a human touch in customer service.