How can companies ensure that they maintain a human touch in their customer interactions while utilizing technology to enhance the overall customer experience?

Companies can maintain a human touch in their customer interactions by training employees to use technology in a personalized and empathetic manner. They can also prioritize real-time communication channels like live chat or video calls to provide immediate assistance and build relationships with customers. Additionally, companies can gather customer feedback through surveys or social media to understand their preferences and tailor their technology-driven interactions accordingly. Overall, striking a balance between automation and human interaction is key to ensuring a positive customer experience.