How can companies effectively balance the use of technology to enhance customer experience while still maintaining a human touch in their interactions with customers in today's digital age?

Companies can effectively balance the use of technology by integrating automation tools to streamline processes and provide quick responses to customer inquiries. However, they should also prioritize personalized interactions by training their staff to empathize and connect with customers on a human level. Utilizing data analytics can help companies understand customer preferences and tailor their interactions accordingly, ensuring a more personalized experience. Ultimately, companies should aim to strike a balance between leveraging technology for efficiency and maintaining a human touch to build strong customer relationships in today's digital age.