How can companies effectively balance the use of technology with maintaining a human touch in their customer experience efforts to build genuine connections with customers?

Companies can effectively balance the use of technology with maintaining a human touch in their customer experience efforts by personalizing interactions based on customer preferences and behaviors. They can also train their customer service representatives to empathize with customers and provide personalized solutions. Utilizing technology to gather customer feedback and data can help companies understand their customers better and tailor their interactions accordingly. Additionally, companies can incorporate human elements, such as handwritten notes or personalized videos, into their customer communication to create a more personal connection.