How can companies ensure that their use of technology enhances, rather than replaces, the human touch in customer interactions?

Companies can ensure that their use of technology enhances, rather than replaces, the human touch in customer interactions by prioritizing personalized communication and human connection. This can be achieved by integrating technology that facilitates more meaningful interactions, such as chatbots that can escalate complex issues to human representatives. Additionally, companies should provide training to their employees on how to effectively use technology to enhance customer interactions, rather than relying solely on automated responses. Ultimately, maintaining a balance between technology and human touch requires a customer-centric approach that values empathy, understanding, and genuine engagement.