How can businesses effectively balance the use of technology and data analytics with maintaining a human touch in their customer interactions to ensure a truly customer-centric approach in the digital age?

Businesses can effectively balance technology and data analytics with maintaining a human touch in customer interactions by using technology to gather and analyze customer data, but also by empowering employees to personalize customer interactions. This can be achieved by training employees to use data insights to better understand customer needs and preferences, and by encouraging genuine, empathetic communication. By combining the efficiency of technology with the emotional intelligence of human interaction, businesses can create a customer-centric approach that leverages both data-driven insights and personalized experiences.