How can companies ensure that their technology-driven customer service initiatives maintain a human touch and personal connection in order to build genuine and lasting relationships with customers?

Companies can ensure that their technology-driven customer service initiatives maintain a human touch by incorporating personalized interactions, such as using customer data to tailor responses and recommendations. They can also provide opportunities for customers to connect with real employees through live chat or phone support. Additionally, companies can train their customer service representatives to be empathetic and understanding, creating a more human and personal experience for customers. By focusing on building genuine relationships and prioritizing customer satisfaction over efficiency, companies can foster trust and loyalty with their customer base.