How can businesses effectively balance the need to adopt new technologies and digital trends with the importance of maintaining a human touch in providing a personalized customer experience?

Businesses can effectively balance the need to adopt new technologies and digital trends while maintaining a human touch by integrating automation and AI tools to streamline processes, but ensuring that human interaction is still present for personalized customer experiences. They can also invest in training employees to effectively use technology to enhance customer interactions and relationships. Additionally, businesses can gather customer feedback and data to understand their preferences and tailor their digital strategies to meet their needs while still providing a personal touch. Overall, the key is to leverage technology to enhance, not replace, human connections with customers.