How can businesses ensure that their use of technology to enhance personalized interactions with customers doesn't come across as intrusive or invasive of their privacy in today's digital age?

Transparency
Businesses can ensure that their use of technology to enhance personalized interactions with customers is not seen as intrusive by being transparent about the data they collect and how it will be used. They should also give customers control over their personal information and allow them to opt out of certain types of data collection. Additionally, businesses can prioritize data security and compliance with privacy regulations to build trust with customers. By focusing on building relationships with customers based on trust and respect for their privacy, businesses can create personalized experiences that are well-received in today's digital age.