How can companies strike a balance between utilizing customer data to create personalized experiences and maintaining customer privacy and trust?

Companies can strike a balance by being transparent about how they collect and use customer data, obtaining explicit consent before gathering personal information, and ensuring data security measures are in place to protect customer privacy. They should also give customers control over their data, allowing them to opt-out of certain data collection practices if they choose. By prioritizing customer trust and privacy, companies can build stronger relationships with their customers and create personalized experiences that are both effective and respectful of individual privacy rights.