How can companies strike a balance between personalizing customer interactions through data and analytics, while also respecting customer privacy and building trust in a digital-first world?

Companies can strike a balance between personalizing customer interactions through data and analytics by being transparent about how they collect and use customer data. They should obtain explicit consent from customers before collecting their data and ensure that it is used only for the intended purpose. Companies can also prioritize data security and compliance with regulations such as GDPR to build trust with customers. Additionally, offering customers control over their data and providing options for opting out of data collection can help maintain a balance between personalization and privacy.