How can businesses ensure that their use of technology in creating personalized customer experiences doesn't come across as intrusive or impersonal, and instead enhances the overall customer experience?

Businesses can ensure that their use of technology in creating personalized customer experiences is not intrusive by obtaining explicit consent from customers before collecting their data. They can also ensure that the data collected is used in a transparent and ethical manner, with a focus on enhancing the customer experience rather than solely for marketing purposes. Additionally, businesses can personalize interactions based on customer preferences and behaviors, making the experience feel more genuine and tailored to their needs. Finally, providing options for customers to control the level of personalization they receive can help strike a balance between customization and intrusiveness.