How can businesses ensure that the use of innovative technologies in customer interactions does not compromise the authenticity and empathy required to build genuine relationships with their customers?

Businesses can ensure that the use of innovative technologies in customer interactions does not compromise authenticity and empathy by ensuring that technology is used as a tool to enhance rather than replace human interaction. They can also train their employees to use technology in a way that maintains a personal touch and genuine connection with customers. Additionally, businesses can collect feedback from customers on their experiences with technology to continuously improve and tailor their interactions to meet customer needs and expectations.