How can companies measure the effectiveness of their employees' utilization of digital tools for creating personalized interactions with customers, and what strategies can they implement to improve performance in this area?

Companies can measure the effectiveness of their employees' utilization of digital tools for creating personalized interactions with customers by tracking key performance indicators such as customer satisfaction scores, response times, and conversion rates. They can also use analytics tools to monitor employee engagement with digital tools and track the impact on customer relationships. To improve performance in this area, companies can provide training and resources to help employees better utilize digital tools, implement feedback mechanisms to gather insights from both employees and customers, and encourage a culture of continuous learning and improvement.