How can a CX ambassador effectively balance the use of emerging technologies with maintaining a human touch in customer interactions, while also ensuring that the brand's values and ethos are consistently reflected in every customer interaction?

A CX ambassador can effectively balance the use of emerging technologies by incorporating them strategically to enhance, not replace, human interactions. This can be achieved by using automation for repetitive tasks and leveraging AI for personalized recommendations. To maintain a human touch, the ambassador should prioritize empathy, active listening, and personalized communication in customer interactions. Consistently reflecting the brand's values and ethos can be done by training employees on the brand's mission, vision, and core values, and ensuring that these principles guide every customer interaction. Regular feedback and monitoring can also help ensure that the brand's values are consistently upheld in customer interactions.