How can companies strike a balance between utilizing digital tools to streamline operations and maintain a human touch in customer interactions to ensure a personalized and positive experience for both customers and employees?

Companies can strike a balance by integrating digital tools that enhance efficiency without sacrificing personalized customer interactions. This can be achieved by using data analytics to understand customer preferences and tailor interactions accordingly. Additionally, companies can invest in training employees to effectively utilize digital tools while maintaining a human touch in their interactions. Regular feedback from both customers and employees can also help companies fine-tune their approach and ensure a positive experience for all parties involved.