How can businesses strike a balance between utilizing digital tools for efficiency and maintaining the personal touch that customers value in their interactions with a company?

Businesses can strike a balance by incorporating digital tools that enhance efficiency without sacrificing personalized customer interactions. This can be achieved by using automation for routine tasks, allowing employees more time to focus on building relationships with customers. Additionally, businesses can utilize customer relationship management software to track customer preferences and personalize interactions. Regularly seeking feedback from customers and adapting digital tools based on their input can also help maintain a personal touch in interactions.