In what ways can companies ensure that their data-driven personalization efforts do not come across as invasive or creepy to customers, while still providing a seamless and tailored experience?

Companies can ensure that their data-driven personalization efforts do not come across as invasive or creepy by being transparent about the data they collect and how it is used. They should also give customers control over their data and allow them to opt out of personalized experiences if they choose. Companies can also focus on building trust with customers by delivering value through personalized recommendations and experiences, rather than just using data for marketing purposes. Finally, companies should prioritize data security and privacy to reassure customers that their information is being handled responsibly.