How can companies effectively leverage social media platforms to gather real-time feedback from customers and measure the success of their customer-centric initiatives in today's digital age?

Digital Age
Companies can effectively leverage social media platforms by actively engaging with customers through surveys, polls, and direct messaging to gather real-time feedback. They can also monitor comments, reviews, and mentions to gauge customer sentiment and identify areas for improvement. Utilizing analytics tools, companies can measure the success of their customer-centric initiatives by tracking key performance indicators such as engagement rates, customer satisfaction scores, and conversion rates. By consistently monitoring and analyzing social media data, companies can make data-driven decisions to enhance their customer experience and drive business growth in today's digital age.