In what ways can companies effectively balance the use of customer data for enhancing engagement with maintaining consumer trust and privacy in a digital age?

Companies can effectively balance the use of customer data by being transparent about how they collect, store, and use data. They should obtain explicit consent from customers before collecting their data and provide options for data control and privacy settings. Implementing strong data security measures and compliance with regulations such as GDPR can help build consumer trust. Companies should also prioritize data accuracy, relevance, and ethical use to ensure that customer data is used responsibly and in ways that benefit both the company and the consumer.