How can businesses strike a balance between effectively utilizing AI-powered digital tools to enhance customer interactions and maintaining a personalized, human touch in customer service experiences?

Businesses can strike a balance by using AI-powered tools to streamline processes and provide quick, efficient responses to customer inquiries. However, they should also ensure that human interaction is available for more complex issues or emotional support. Personalization can be maintained by using AI to gather customer data and preferences, allowing for tailored interactions that feel more human. Regularly seeking feedback from customers can also help businesses understand where AI is most effective and where a human touch is needed.