How can companies strike a balance between utilizing artificial intelligence and chatbots in marketing campaigns to enhance customer experience while also maintaining trust and respect for customer privacy?

Companies can strike a balance by being transparent about how they use AI and chatbots in their marketing campaigns. They should clearly communicate to customers how their data is being used and ensure they have control over their personal information. Companies should also prioritize data security and compliance with privacy regulations to build trust with customers. Additionally, they can offer options for customers to opt-out of certain data collection practices to respect their privacy preferences.