How can businesses ensure that the personalized interactions and relationships built through technology remain authentic and genuine, rather than feeling automated or robotic to customers?

Businesses can ensure that personalized interactions and relationships built through technology remain authentic and genuine by incorporating a human touch in their communications. This can be achieved by personalizing messages, responding promptly to customer inquiries, and showing empathy and understanding. Additionally, businesses should focus on building trust with customers by being transparent about how data is used to personalize interactions and by ensuring that interactions are consistent across all touchpoints. Lastly, businesses should continuously seek feedback from customers to improve their personalized interactions and make adjustments as needed to ensure authenticity.