How can companies effectively align their employee recognition and reward programs with their company culture to ensure sustained motivation and engagement among employees?

Companies can effectively align their employee recognition and reward programs with their company culture by first understanding their core values and goals. They should then tailor their recognition and reward programs to reflect these values and goals, ensuring that they are meaningful and relevant to employees. Additionally, companies should communicate the importance of recognition and rewards in driving motivation and engagement, and consistently evaluate and adjust their programs to ensure they remain aligned with the evolving company culture. By integrating recognition and rewards into the fabric of the company culture, employees will feel valued and motivated to contribute to the organization's success.