How can organizations ensure that their employee advocacy efforts are aligned with their overall business objectives and goals to maximize impact on both business growth and customer experience?

Organizations can ensure that their employee advocacy efforts are aligned with their overall business objectives and goals by clearly communicating the company's mission, vision, and values to employees. They can also provide training and resources to help employees understand how their advocacy efforts contribute to the organization's success. Additionally, organizations can track and measure the impact of employee advocacy on key business metrics to ensure alignment with goals. Regular feedback and recognition for employees who demonstrate strong advocacy can also help to reinforce the importance of aligning advocacy efforts with business objectives.