How can companies effectively align their digital tools with both employee needs and customer expectations to create a seamless and satisfying overall experience?

Companies can effectively align their digital tools with employee needs and customer expectations by conducting thorough research to understand both groups' preferences and pain points. They should invest in user-friendly and intuitive tools that cater to the specific needs of employees and customers. Regular feedback collection and analysis can help companies make necessary adjustments to ensure a seamless and satisfying overall experience for both parties. Additionally, providing adequate training and support for employees on how to use these digital tools can further enhance their effectiveness in meeting customer expectations.