How can companies ensure that their customer-centric culture is aligned with their overall business objectives and goals to drive long-term success and sustainability?

Companies can ensure that their customer-centric culture is aligned with their overall business objectives and goals by consistently gathering and analyzing customer feedback to understand their needs and preferences. They should prioritize customer satisfaction and loyalty as key metrics for success, and integrate them into their performance evaluations and KPIs. Additionally, companies should empower employees at all levels to make decisions that prioritize customer needs and create a seamless customer experience. By fostering a culture of customer-centricity and aligning it with their business goals, companies can drive long-term success and sustainability through increased customer retention and loyalty.