How can companies ensure that their innovative communication tools and technology are effectively aligning with their overall business objectives and goals?

Companies can ensure that their innovative communication tools and technology align with their overall business objectives by first clearly defining their goals and objectives. They should then assess how the tools and technology can support these goals and make necessary adjustments. Regularly evaluating the effectiveness of the tools in achieving the desired outcomes and making improvements as needed is also crucial. Additionally, involving key stakeholders in the decision-making process and providing adequate training and support for employees using the tools can help ensure alignment with business objectives.