How can companies ensure that CX ambassadors feel valued and appreciated for their feedback and insights, leading to long-term engagement and contribution to improving the customer experience?

Companies can ensure that CX ambassadors feel valued and appreciated by actively listening to their feedback, acknowledging their insights, and implementing their suggestions whenever possible. Providing recognition and rewards for their contributions can also help to show appreciation and encourage long-term engagement. Additionally, involving CX ambassadors in decision-making processes and keeping them informed about the impact of their feedback on customer experience improvements can further motivate them to continue contributing. Regular communication and feedback loops with CX ambassadors can also help to foster a sense of belonging and investment in the company's customer experience efforts.