How can companies ensure that their customer experience ambassadors feel valued and appreciated for their contributions, in order to maintain a strong and sustainable relationship with them over time?

Companies can ensure that their customer experience ambassadors feel valued and appreciated by regularly recognizing and acknowledging their efforts and achievements. This can be done through personalized thank you notes, public recognition, or rewards programs. Providing opportunities for professional development and growth can also show appreciation for their contributions. Additionally, seeking their feedback and input on important decisions can make them feel like their opinions are valued, further strengthening the relationship over time.