How can businesses differentiate between valuable customer feedback and noise to ensure they are focusing on making impactful changes to their CX strategy?

Businesses can differentiate between valuable customer feedback and noise by setting clear criteria for what constitutes valuable feedback, such as specificity, relevance, and frequency. They can also use data analytics tools to identify patterns and trends in feedback that indicate areas for improvement. Additionally, businesses can prioritize feedback from their most loyal and high-value customers, as their opinions are likely to have the most impact on the overall customer experience strategy. Finally, businesses should actively engage with customers to clarify feedback, gather more details, and ensure they fully understand the root cause of any issues before making changes to their CX strategy.