How can companies effectively utilize social media platforms to gather detailed and constructive feedback from customers in real-time?

Companies can effectively utilize social media platforms to gather detailed and constructive feedback from customers by actively monitoring their social media channels for comments, reviews, and mentions. They can engage with customers in real-time by responding promptly to feedback, addressing concerns, and thanking customers for positive feedback. Companies can also create polls, surveys, and interactive content to encourage customers to share their opinions and preferences. By analyzing customer feedback on social media, companies can identify trends, preferences, and areas for improvement to enhance their products and services.