How can companies effectively utilize social media platforms to gather feedback from customers and improve their customer-centric culture?

Companies can effectively utilize social media platforms to gather feedback from customers by actively monitoring and engaging with customer comments and messages. They can create polls or surveys to gather specific feedback on products or services. Companies can also utilize social listening tools to track mentions and sentiment about their brand. By responding promptly and transparently to customer feedback on social media, companies can show customers that their opinions are valued and work towards improving their customer-centric culture.