How can companies ensure that they are utilizing customer feedback in a timely manner to drive innovation and maintain a competitive edge in the market?

Companies can ensure they are utilizing customer feedback in a timely manner by implementing systems to collect and analyze feedback in real-time. They can also prioritize feedback based on its impact on customer satisfaction and overall business objectives. Additionally, companies should have a dedicated team or process in place to act on feedback quickly and efficiently. Regularly reviewing and updating products or services based on customer feedback can help drive innovation and maintain a competitive edge in the market.