How can companies ensure that their efforts in inspiring and empowering employees to become exceptional CX ambassadors are sustainable and continue to drive positive customer interactions over time?

Companies can ensure the sustainability of their efforts in inspiring and empowering employees to become exceptional CX ambassadors by providing ongoing training and development opportunities. They can also establish a strong company culture that values and rewards exceptional customer service. Additionally, companies should regularly solicit feedback from both employees and customers to identify areas for improvement and make necessary adjustments to their CX initiatives. By fostering a supportive and engaging work environment, companies can maintain high levels of employee motivation and commitment to delivering positive customer interactions over time.