How can companies ensure that the recognition of a "CX-Hero of the Month" is sustainable and continues to drive a culture of customer-centricity and excellence in customer service over the long term?

Companies can ensure the sustainability of recognizing a "CX-Hero of the Month" by incorporating the recognition into their overall employee recognition program, tying it to key performance indicators related to customer satisfaction and loyalty. They can also provide ongoing training and development opportunities for employees to continue improving their customer service skills. Additionally, companies can create a supportive and collaborative work environment that encourages employees to share best practices and learn from each other, fostering a culture of continuous improvement in customer service. Regularly soliciting feedback from customers and employees can also help companies identify areas for improvement and ensure that the recognition program remains effective in driving a customer-centric culture in the long term.