How can companies ensure that their non-monetary incentives are sustainable and continue to motivate employees in the long term, rather than losing their effectiveness over time?

Companies can ensure that their non-monetary incentives are sustainable and continue to motivate employees in the long term by regularly evaluating and updating the incentives to keep them relevant and appealing to employees. It is also important to communicate the value and purpose of the incentives to employees to maintain their motivation. Additionally, companies can involve employees in the decision-making process to ensure that the incentives align with their needs and preferences. Lastly, creating a positive work culture and recognizing employees' efforts and achievements can help sustain the effectiveness of non-monetary incentives over time.