How can companies ensure that their non-monetary incentive programs are aligned with the evolving needs and preferences of their employees in order to maintain high levels of motivation and productivity in the long run?

Companies can ensure that their non-monetary incentive programs are aligned with their employees' evolving needs and preferences by regularly soliciting feedback through surveys or focus groups. This feedback can help identify what motivates employees and what changes may be needed to keep them engaged. Additionally, companies should be flexible and willing to adjust their incentive programs based on this feedback to ensure they remain relevant and effective. Finally, offering a variety of incentives that cater to different preferences and needs can help maintain high levels of motivation and productivity in the long run.