How can companies ensure that their customer-centric culture is sustainable in the long term, and what strategies can they implement to continuously improve their CX ambassador program over time?

Companies can ensure that their customer-centric culture is sustainable in the long term by embedding customer-centric values into their company culture, ensuring that all employees are aligned with the customer-focused vision. They can continuously improve their CX ambassador program by regularly collecting feedback from both customers and employees, analyzing data to identify areas for improvement, and implementing training programs to enhance customer service skills. Additionally, companies can establish key performance indicators to measure the success of their CX ambassador program and make adjustments as needed to drive continuous improvement.