What strategies can CX professionals implement to ensure that personalized interactions based on customer data are not perceived as invasive or intrusive by customers?

CX professionals can implement strategies such as obtaining explicit consent from customers before using their data for personalization, being transparent about how customer data is being used, providing customers with control over their data and preferences, and ensuring that personalized interactions add value and are relevant to the customer's needs and preferences. Additionally, CX professionals can regularly review and update their data privacy policies and practices to ensure compliance with regulations and build trust with customers. By focusing on building trust, transparency, and providing value, personalized interactions based on customer data can be perceived positively by customers.