What strategies can teams use to gather and prioritize customer feedback in order to drive continuous improvement in the customer experience?

Teams can gather customer feedback through surveys, feedback forms, social media monitoring, and direct customer interactions. To prioritize feedback, teams can use tools like the Kano model or impact-effort matrix to determine which issues will have the most significant impact on customer experience. By regularly analyzing and acting on customer feedback, teams can drive continuous improvement in the customer experience by addressing pain points and enhancing areas that customers value most.